The Four Key Ways That Corporate Video Works

1. Video lets you show your stuff

You can always give your client a printed catalogue or give them a speech from a podium. But if you want to show an audience your ideas, processes, and products in action while highlighting and showcasing the most important points, video is the most effective medium for you to use.

2. Video helps you connect with your viewers

An audience is really only a group of individuals. One of video’s greatest strengths is its ability to create a powerful emotional response on a very personal level. Compelling images and well-written dialogue help people to really connect with your message, making video the ideal medium to reach mass audiences while communicating with them on a very individual level.

3. Video instructs and educates

Studies have shown that people learn and remember more of what they’ve learned by seeing, rather than just hearing what they need to know. Video is seen as an excellent tool for health and safety instruction, product demos, and improving sales techniques and customer service skills throughout franchise networks.

4. Video helps you celebrate the moment

Video can provide a motivational launch to a corporate event or an annual meeting. It can send your president’s message around the world in an instant, and laud individuals who have made a difference – in a direct and personal way no other medium can.

What Can a Video Accomplish for My Organization?

Here are several questions that can help you pinpoint how a video can best work for your needs, be it on your website, as part of your training tools or sales and promotions strategy:

• Do I need to add audio-visual content to my website, sales presentations and trade show presentations to keep them competitive and current?
• Do I want to launch or demonstrate a new product? Are there features or selling points of my current product that video could compellingly show?
• Are there specific audiences for my product or message that would be best targeted through web videos and web diffusion?
• Is there a training process or company philosophy that could be better taught or shown using video, rather than text?
• Can video be a more cost effective way to impart our messages to employees, shareholders or franchisees than our current processes?
• Do we need a video tool to create the emotional pull that will encourage viewers to donate funds or resources to our organization?
• Does our organization want to harness the power of video to motivate current employees… or recruit new ones?

Video can do all of the above – and more.

Source: http://www.picturethis.ca/why-video.php