Blog | Corporate Films, Video Production Company

From the director’s Desk – The roots of Glocalization.

Posted by Harry
On October 11, 2011
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The roots of Glocalization

It’s a term that picked up steam since liberalization was realized in India in 1990 and in the 21st century it has taken up an even more prominent position as people realize the value it inherently holds. Glocalisation can be traced back centuries. The examples of such can be seen even in Carnatic music. The […]

Posted by Harry
On September 29, 2011
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delivering glocal solutions, Glocal Company

The world today is a small place. In today’s digital era, it is important that we understand the fact that when we deliver a product that comes with a global appeal, it is essential to have a local market – Not one, but several local markets and all over the world. At Mirror and Smoke, […]

Posted by Harry
On September 26, 2011
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Localized, “hypertargeted” marketing is a key buzzword through the rise of social media. But new research reveals localized marketing involves a lot more than selling a hypothetical McFalafel to people living in the Middle East. Fresh Intelligence, a Toronto-based market research company, has determined that a brand’s ability to adapt and reflect consumers’ core values […]

Posted by Harry
On September 23, 2011
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Globalization and Glocalization in Media

The globalization of media consumption and the need for glocalization reflects the cultural similarities and differences people across the world share. Global media is often portrayed in a local context – glocalization – which gives people a better sense of identity as well as a familiar lens through which to view a global media. Glocalization […]

Posted by Harry
On September 21, 2011
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If you are an international traveler, you’ve probably noticed HSBC’s advertising in jet bridges, baggage claim areas, and pretty much everywhere else in over 45 airports around the world. What makes this global campaign truly distinctive is the brilliant implementation of a “glocalized” strategy–keeping a consistent execution across multiple countries, while maintaining a local flavor […]

Posted by Harry
On September 18, 2011
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The world glocal comes from the Japanese word “Dochakuka” which means global localization. It originally referred to a way of adapting farming techniques from the outside world that would suit local conditions. In time, Dochakuka found a place in the marketing world when Japanese businessmen adopted it in the 1980s. The mantra for most companies […]

Posted by Harry
On September 16, 2011
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advertising and marketing regarding the future of the industry, Education Film, Product Film, Short Film

To speak with the thought leaders in advertising and marketing regarding the future of the industry is always an eye-opening experience. The conversations begin with how you can use the different media available effectively and almost inevitably shifts to the bigger question: What is the true purpose of advertising or marketing? In a sector specific […]

Posted by Harry
On September 13, 2011
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What makes a good corporate film for exhibitions?

Corporate films as movie viewing products and infrastructure products to show several films and infrastructure of a society, respectively. These are powerful tools with enormous potential for business promotion for a company in events such as fairs and exhibitions anywhere in the world. But often, the speaker makes these movies online or as a show […]

Posted by Harry
On September 11, 2011
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corporate film designer, corporate film house in ahmedabad, corporate film maker, corporate film maker in gujarat, corporate film maker in India, Promotional film maker, Promotional film maker in ahmedabad, Promotional film maker in Gujarat, Promotional film maker in india, The Importance of Corporate Films, Video Production Company, Video Production Company in Ahmedabad, Video Production Company in Gujarat, Video Production Company in India, why company need corporate film

Marketing and promotion of the company have become two key factors of a company with success in the modern era. If you have an excellent product or offer an incomparable service, but you can’t tell your potential customers then your product or service is also good that does not exist. Corporate films are an excellent […]

Posted by Harry
On September 8, 2011
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1. Video lets you show your stuff You can always give your client a printed catalogue or give them a speech from a podium. But if you want to show an audience your ideas, processes, and products in action while highlighting and showcasing the most important points, video is the most effective medium for you […]

Posted by Harry
On September 6, 2011
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The Diversity of Corporate Films and Videos

It doesn’t matter if you would like to present scientific or educational information, which is frequently done with an instructional film, or if you would like to induce emotions, such as the desire to buy something. Film productions are often conducted and videos occur in all kinds and facets. The technical execution and project management […]

Posted by Harry
On September 5, 2011
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aagam 999

http://www.youtube.com/watch?v=GOMP0y-IodI

Posted by Harry
On September 3, 2011
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Corporate Films for Productivity

Webcasting is a process in which media files are circulated through the Internet by making use of streaming media technological tools. The streaming media technology is used for distribution of a particular content source to several listeners and viewers at the same time. Webcasting distribution is done either through a live medium or an on […]

Posted by Harry
On September 2, 2011
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Corporate Films and their impact

The entire point of creating a corporate video is to get people talking about you. At Mirror and Smoke, we understand and realize that to get that buzz you want, we sometimes have to go out on a limb and take our chances. Playing it “Safe” doesn’t create a buzz. It doesn’t make you think […]

Posted by Harry
On August 29, 2011
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The Importance of Networking

One of the most effective ways to grow a business and advance your career in Japan is to make an effort at networking. Business relationships here often play an even bigger role in the decision making process than they do elsewhere, and building a strong network can bring real results. This applies whether or not […]

Posted by Harry
On August 26, 2011
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Networking is among the best uses of time for any entrepreneur or manager. The returns are not just monetary. Most of the time, networking is free and provides you with the opportunity to interact with like-minded individuals. When you attend the right event, they are full of people who you can work with or learn […]

Posted by Harry
On August 22, 2011
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The Importance and Value of your Personal Brand

“We can afford to lose money — even a lot of money. But we can’t afford to lose reputation — even a shred of reputation.” Warren Buffett, CEO of Berkshire Hathaway Wow! What an incredibly compelling statement about the value of a brand. If Warren Buffet believes it’s better for his company to lose a […]

Posted by Harry
On August 20, 2011
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It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, […]

Posted by Harry
On August 17, 2011
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Personal branding is about creating the externally facing identity that an organization has as a business project. Branding is very important. No matter what we might like to believe, people do not buy things for rational reasons. They do so for emotional ones. Even if they go out and do an elaborate comparison between the […]

Posted by Harry
On August 14, 2011
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Any organization can benefit enormously by creating a brand that presents the company as distinctive, trusted, exciting, reliable or whichever attributes are appropriate to that business. A brand results from a set of associations and perceptions in people’s minds, then branding is an attempt to harness, generate, influence and control these associations to help the […]

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From the director’s Desk – The roots of Glocalization.

What makes us Glocal?

‘Glocalization’ rules the world

Globalization and Glocalization in Media

Executing a Glocal Strategy – Lessons from The World’s Local Bank

It’s Global, It’s Local – It’s GLOCAL!

Product Film

What makes a good corporate film for exhibitions?

Marketing and promotion of the company using corporate video

The Four Key Ways That Corporate Video Works

The Diversity of Corporate Films and Videos

Aagam 999

Corporate Films for Productivity, Promotion and Growth

Corporate Films and their impact

The Importance of Networking

Networking and its importance

The Importance and Value of your Personal Brand

The Brand Called You

The Art of “Personal Branding”

Power of “Branding”