Corporate Films and their impact

The entire point of creating a corporate video is to get people talking about you.

At Mirror and Smoke, we understand and realize that to get that buzz you want, we sometimes have to go out on a limb and take our chances. Playing it “Safe” doesn’t create a buzz. It doesn’t make you think and it definitely doesn’t make someone sit back and go, “Now there’s something!”

It’s not too hard to produce a remarkable video for the company. It might take time and effort. Hard? Not really.

What is hard then? Creating a corporate film that isn’t boring. That is a target to aspire to.

So you’ve created a video and the management calls and asks you to explain why there doesn’t seem to be an ROI from the video – that’s probably the day you want to call in sick.

Being one of the best ways for endorsement of any organization, it would be perilous to ignore corporate films. In today’s scenario, they have become indispensable and picking the right production house to create the right media production could prove to be what curtains you from your competitor.

This might become clearer when you throw some light on how it could aid the development of your corporate brand. What a corporate film does is to provide a platform for highlighting the company’s marketing objectives, the company’s strategy and advance the corporate image in the eyes of clients and stakeholders. It speaks for the company to a wide spectrum of people in myriad tones and in the YouTube world of today, it speaks for a very long time to people all around the globe.

The benefits of having a corporate film are many. We try to illustrate a few of them.

• Helps showcase products, services and in house expertise in a simple yet effective manner.
• Marketing campaigns are given a visual aid that can people can return to, thereby lending them credibility.
• There are no two ways about it, Google is the alpha dog on the internet and it is how most of your clients will find you. Having a corporate video will help boost your page rank on it so you are there when people mention any of the services you offer.
• As already mentioned before, it gives you credibility in the eyes of your stakeholders. Employees, government and competition all perceive your organization differently when you have corporate video. It could go so far as being a sign that the company has come of age.
• Replaces Power Point presentations and flash presentations. Immeasurably more elegant and better equipped to keep the attention of the viewer.
• Press releases, interviews and conferences can be greatly enhanced with this visual aid. These PR events often come at a moment’s notice and a corporate film in your armoury ensures you are better equipped to face them.
• They have a very high Return on Investment. The initial investment is almost negligible when compared to the impact of a well construed film.
• Builds brand loyalty and stays in the mind long after a person views them, a corporate video could last a lifetime.

Will just making a film do?…

Of course not! Can any filmmaker do it?…

Another resounding NO!…

Professionals step in here. Mirror and Smoke understands the nuances of corporate film making. Making a good film requires a dedicated team of individuals along with a capable unit. A film when made badly might end up being not too much better than a presentation or a wedding video. A team of in house professional scriptwriters, editors, cameramen and directors could make a huge difference by telling the world the story of your organisation in a very classy and engaging manner.