Project Description
Fortune Tetra Pack TVC for 200ml Soybean and Kachi Ghani (10 Seconds)
Client Overview: Fortune, a leading brand in the edible oil market, decided to launch a new line of 200ml Tetra Pack products for Soybean Oil and Kachi Ghani Mustard Oil. The client aimed to target the Indian market, where these products are popular among households for their convenience and health benefits. The primary objective was to create a 10-second Television Commercial (TVC) to be broadcasted in two languages, Hindi and Bengali, in a short time frame.
Challenges:
- Time Constraint: The client requested the TVC to be ready within a very short time frame to capitalize on upcoming festive seasons and maximize the impact of the campaign.
- Multilingual Content: The TVC needed to cater to two major regional language markets, Hindi and Bengali, to reach a broader audience and enhance regional connect.
- Crisp Message Delivery: With only 10 seconds of airtime, the challenge was to convey the brand’s message effectively while highlighting the product’s features and benefits.
Solution:
- Comprehensive Planning: The advertising agency devised a robust project plan to ensure smooth execution within the tight deadline. The team divided tasks and established clear milestones to avoid delays and bottlenecks.
- Multilingual Creative Team: A team of language experts, scriptwriters, and native speakers proficient in both Hindi and Bengali was assembled to ensure culturally relevant and impactful content.
- Precise Script and Storyboarding: The creative team crafted concise and compelling scripts for both language versions, focusing on the unique selling points (USPs) of the Tetra Pack products. Storyboarding helped visualize the content and refine the storyline for maximum efficiency.
- Simultaneous Production: The production process for both language versions commenced simultaneously, ensuring parallel progress without compromising quality.
- Seamless Post-Production: After the filming, a dedicated team worked on editing, special effects, and sound engineering to enhance the visual and auditory appeal of the TVC.
- Regulatory Compliance: The team ensured compliance with advertising regulations and acquired necessary approvals from relevant authorities to avoid any last-minute hurdles.
Results: The Fortune Tetra Pack TVC for 200ml Soybean and Kachi Ghani products was successfully created within the specified time frame. The 10-second advertisement effectively communicated the key benefits of the products while resonating with the target audience in Hindi and Bengali-speaking regions.
Impact:
- Increased Brand Awareness: The TVC’s concise and impactful message resulted in heightened brand visibility among the target audience.
- Enhanced Regional Penetration: By utilizing regional languages, Fortune strengthened its connection with consumers in Hindi and Bengali-speaking markets, leading to improved regional market penetration.
- Competitive Edge: The timely launch allowed Fortune to gain a competitive advantage, capturing market share during key festive periods.
- Positive Reception: The TVC received positive feedback from both consumers and industry peers for its creativity, storytelling, and effective use of limited airtime.
Conclusion: The Fortune Tetra Pack TVC for 200ml Soybean and Kachi Ghani products in Hindi and Bengali languages demonstrated how effective planning, seamless execution, and creative ingenuity can lead to a successful advertising campaign even within a challenging time frame. The project exemplified the agency’s ability to cater to diverse linguistic markets while maintaining brand consistency and message clarity. The TVC’s success contributed significantly to Fortune’s market positioning and reinforced its reputation as a trusted edible oil brand.
