Product Film

To speak with the thought leaders in advertising and marketing regarding the future of the industry is always an eye-opening experience. The conversations begin with how you can use the different media available effectively and almost inevitably shifts to the bigger question: What is the true purpose of advertising or marketing? In a sector specific sense, why make a product film?

The new age of social media has marketers and agencies running around to revaluate the reasons for advertising in the first place. What does this have to do with a product film? Quite simply, most of the rules that exist for an advertisement hold true for a product film with both of them, sharing marketing objectives, and trying to serve the same primary purpose, informing the viewer about your product and why they should be interested in buying or investing in it.

Any product film tries first to explain what makes it good or more importantly better. If you have a bad product, clearly even the best advertising won’t get the job done but if you can make the product film interesting, maybe just maybe you have a chance of squeezing out at least your investment in the product in before it inevitably blows up. With the speed at which word of mouth spreads today thanks to the internet, all you need are a few good presentations to set the ball rolling and you could be on the map. On the flip side, if you fail to recognize or do not provide what the receiver expects then you could fall off the grid just as quickly.

The truth is that, in terms of pricing, there is an incredible amount of parity among the products that exist today. The implication being that without any in house expertise, you are sitting ducks. A brand means more to people than a set of product functionality. It occupies a large portion of people’s minds. If you’re already established, it is imperative that you look to maintain status quo if not further your reputation. However for someone that is still entering the market, the product is of more importance and hers where a product film will help. Highlighting those attributes that set you apart. Mirror and Smoke helps you do so and helps put you on the map.

A product film could perform a myriad of functions and we recognize this and do our absolute best to ensure that we maximize the incoming potential of your product. Image building through a product film by means of the ideal video effects for a product film with our in house expertise will see the product soaring up the social ladder and entering people’s collective consciousness.

For an up and coming firm, looking for an initial investment, a product film and the 240 odd seconds or more that you get is the only chance you may ever get. Clearly you cannot afford to make a bad one. A promotional film, promotional video, part of a tradeshow presentation or a documentary could all constitute a product film. Mirror and Smoke understands the importance of a product film and helps you further that growth.

A product film is a means of interacting with the consumer and strengthening the brand perception. As a matter of fact, as the trend of an increasing number of perfectly functional and increasingly high quality substitutes continues, a brand’s perception by consumers is the key factor which protects a products economic value.

It would be to your advantage if you use the product film to allow people to experience and share your brand/product values. In other words try and be a part of the cultural experience of today’s people. It’s a task similar to social media whose importance cannot be sufficiently stressed upon.

It is the product film’s job to help people in making the purchase decision in a world that is littered with countless other options. The product film thereby shapes the product and etches a brand story as a whole.

Over time it could lead to situation where the lines that separate a product film from marketing functions like advertising and research simply blur and there will be elements of each in any form of product communication. What will always remain however is the first impression you create with your product film, it’s simply your job to present your product as best as you can to generate that buzz.